Coffee Cat
PURR-FECT PACKAGING FOR A COZY CAT CAFÉ
Disciplines
Branding, Packaging
Tool
Adobe Illustrator
Objective
Coffee Cat is a cat café for those who want to hold a sweet treat in one hand while petting a furry friend with the other! Wanting to better establish their small business and welcome hesitant new customers with a trustworthy and clean look, I developed their brand identity and, accommodating a limited budget, applied it to key areas of customer visibility: storefront signage and to-go packaging.
Process
By using a minimal high-contrast colour palette, taking advantage of negative space, and using simple and uniform shapes, I was able to communicate tidiness and dependability, to strengthen people’s trust in the cute but unconventional business concept. Brown colours reflect coffee and feel grounding, while soft pinks provide sweetness and warmth.
The chosen typeface aligns visually with the logo icon and conveys friendliness, with the C at the start of each word being reminiscent of the shape of a cat’s tail. Altogether, my decisions led to a brand identity that feels endearing and reliable, welcoming new customers with open arms — or paws!
