Poche Apparel
MARRYING FORMALWEAR WITH FUNCTIONALITY
Discipline
Branding
Tools
Adobe Illustrator, Adobe XD
Objective
Launching an online store and a street-side boutique, this formalwear company needed a brand identity that balanced sophistication with approachability. An accompanying stationery package was developed to establish early brand recognition and facilitate professional communication.
Process
The logo icon subtly references that poche is French for pocket, with a uniform weight and parallel lines that integrate seamlessly into the wordmark, for which I chose to use an open, elegant, and art-deco-inspired typeface. The simplicity of the icon and wordmark allows them to be incorporated tastefully into garments and accessories for subtle brand promotion.
I created three geometric character illustrations, each a unique size and shape, to represent the brand’s focus on diversity and inclusion. These illustrations, along with the brand pattern, mirror the logo’s style, resulting in a uniform identity fitting for the functionality-forward brand.
The high-contrast colour palette is inspired by luxury fashion brands, but a deep navy blue and soft beige were chosen in place of the black-and-white combination commonly used. This softer pairing creates a more welcoming feel, better targeting a middle-class audience.
